Image source: Glenn Carstens-Peters on Unsplash
The internet can both promote and sabotage your application - especially in times of social networks and ubiquitous online presence. In addition to taking care of your own digital reputation, there is an increasing trend towards hiring experts for image management when negative online entries or unclear self-presentations hinder professional advancement. In this article, you will learn how you can optimize your online presence in a targeted manner and when it makes sense to seek professional support.
Recruiters and headhunters routinely search the internet to find out more about applicants. Not only are professional skills assessed, but also private appearance and public perception. A positive image can make all the difference - negative or outdated entries, on the other hand, can reduce your chances of getting an interview.
Important aspects:
Information query: Take the opportunity to use targeted search queries (e.g. with your full name in quotation marks) to check exactly what information is available about you on the Internet.
Network protection: Think carefully about which social networks you use and what data you publish there.
Before you hire an expert, you can carry out a few steps yourself:
Regular online research
Check your search results regularly to see how you appear on the Internet.
Targeted presentation in social networks
Concentrate on platforms that emphasize your specialist expertise. Specialist forums and business networks are particularly suitable.
Own homepage and blogs
An up-to-date website that highlights your professional achievements and expertise will significantly strengthen your online reputation.
Mindful use of forums and blogs
Before every publication, think carefully about whether the article supports or jeopardizes your professional image.
Despite all precautionary measures, unfavorable content can end up online. In such cases, it is advisable to engage image management experts to take targeted countermeasures. Such services can be:
Remove or suppress unwanted content
Specialists know how to take legal and technical action against problematic posts, images or mentions.
Strategically building a digital reputation
Targeted content management improves your professional online visibility and raises your profile.
Act quickly and discreetly in crisis situations
If you are defamed or exposed by third parties, experts will help you to protect and rebuild your reputation.
Offering long-term support
Many providers provide you with long-term support - for example with monthly packages - to manage your visibility and public image in the long term.
The digital world has long been a crucial part of the application process. Those who do not regularly check themselves and their online presence run the risk of missing out on important career steps. Risks can be minimized and opportunities maximized through conscious self-care and - if necessary - by hiring experts for image management.
Today, professional image cultivation is no longer a luxury, but a strategic necessity for many specialists and managers.
Are you looking for qualified specialists and managers who are not only technically convincing, but also score points with their professional appearance? As a recruitment consultancy with over 15 years of experience, BESTMINDS fills vacancies in the fields of medical technology, healthcare, life sciences / pharma and IT / media. Contact us for a no-obligation initial interview and attract the talent that will really help your company move forward.
