Bildquelle: National Cancer Institute auf Unsplash
Digital health solutions are booming - from video consultations to digital medication plans and health apps. However, the target group that could benefit most from this - older people with chronic illnesses - has not yet been reached sufficiently. What are the causes and what solutions are there?
The number of video consultations skyrocketed during the coronavirus pandemic. This trend continued afterwards: according to a Bitkom study from 2024, around 30% of people in Germany have already consulted a doctor via video. Digital applications such as e-prescriptions, online appointments and health apps are now part of everyday life for many patients.
Older people with limited mobility in particular could benefit from digital healthcare solutions - for example by simply ordering medication or contactless visits to the doctor. So far, however, this target group has not exploited the potential.
According to a survey conducted by the Federal Ministry for Family Affairs, Senior Citizens, Women and Youth (BMFSFJ) in 2023, only two in ten senior citizens can imagine using a video consultation. The reasons for this are a lack of trust, uncertainty in dealing with digital services or a lack of information.
At the same time, a YouGov survey shows that 84% of over-65s feel confident using technical devices in everyday life and 73% use apps without any problems. So digital skills are basically available - but there is often a lack of concrete experience with health solutions, clear instructions and a personal approach.
Low-threshold measures are needed here: instead of relying solely on websites and tutorials, we need clear explanations, local contacts and support services in everyday life.
One possible solution is to combine analog and digital health services. In the UK, there are already successful approaches in which trained professionals in public institutions such as libraries or community centers support older people in using health apps.
Such hybrid scenarios can also be implemented in Germany - for example through digital advice services in pharmacies or doctors' surgeries. It is important that not only the technology is available, but also someone who explains, guides and breaks down inhibitions.
For these hybrid healthcare solutions for older people to work, qualified staff are needed: people who understand the needs of older patients, can explain technical applications and provide support during implementation - on site, empathetically and competently.
Healthcare companies, clinics and pharmacies that want to become active in this area need the appropriate specialist staff - from IT-supported consulting to digital supply management.
If you are looking for qualified and empathetic specialists and managers who can make digital health solutions understandable and establish them specifically for older people, we will be happy to support you.
BESTMINDS Executive Search has been filling vacancies in the fields of medical technology, healthcare, life sciences / pharma and IT / media for over 15 years with a great deal of expertise and commitment. Contact us for a non-binding initial consultation - together we will find the right employees for your vision.
