How digital health solutions reach their target groups

Image source: National Cancer Institute on Unsplash

The biannual "EPatient Survey" questioned 5100 people about digital services in the healthcare sector. Online consultations, for example, increased exponentially last year. According to the KBV, 1.2 million consultation hours were held digitally in the second quarter of 2020 alone. In 2019, the figure was just 3,000 consultation hours.

While academics with fewer chronic illnesses are most likely to take advantage of digital consultations, the situation is different for people with a lesser affinity for technology. Patients with chronic diseases and older generations in particular are also less likely to use online consultations, even though they are the focus of digital health applications. One solution would be to combine analog services with digital services. In a hybrid scenario, health apps would be used at the point of care.

In England, hybrid solutions have been on offer for years. In libraries or job centers, assistants or terminals show people how to use their medication app or schedule doctor's appointments online. Something similar could be set up in Germany for doctors or pharmacies. Instructions on a website are often not enough to reach the target group in question. Direct on-site advice is required.

This requires trained and experienced personnel to explain the digital applications to the staff in the hospitals and pharmacies on site. These personnel will also accompany the product launches, ensure support and differentiation from the competition, and thus ultimately help to establish the products.

Michael Splitt and the BESTMINDS team are experts when it comes to recruiting the best specialists and executives in healthcare and medical technology. Our recruitment consultants support you in your search for personnel with a great deal of expertise and commitment. Fair, loyal and discreet, they will meet your challenges and requests. Feel free to contact us for a free, non-binding consultation to fill your vacancies in a timely manner.